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Evolving and re-inventing is always a good practice. Especially so in the Digital Space where everything changes at light speed. Internet years are roughly comparable to dog years. Every year that goes by on the internet brings on evolutions and revolutions worth several years of the regular world. But it's all for naught if marketers fail to remember to see consumers as complete human beings with all the dimensions real people have. Otherwise it's just technology without a point.

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