The average broadcast commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second.

The allure of film is hard to deny. Even in such small bits of time as sixty or thirty or fifteen seconds, a brand story can be told through the power of sound and sight that resonates with people bridging a brand to a consumer using relatable emotion. Making the viewer curious or melancholy or to make them laugh and even sometimes to make then angry. But connecting nonetheless.